3D Product Renders & Print Production
At AbelsonTaylor Group, I’ve produced highly detailed and precise product renders working within 3D programs such as Cinema4D, RedShift, and Octane. The challenge lies within accurately interpreting concepts and designs into realistic 3D representations of products such as capsules, bottles, packaging, and more. Once the look is determined and approved, I ensure final images are polished and print-ready. I collaborate with the print producers to ensure our projects are tracking accordingly to budget and timing.
Key Responsibilities:
3D Modeling & Rendering: Oversee 3D artists model and render product images that capture realistic textures, lighting, and details.
Post-Production & Retouching: Supervise the enhancement of renders to perfect the final images, ensuring renders look sharp and true to the client’s specifications.
Print Proofs & Quality Control: Collaborate with the print team to verify all images meet color accuracy, resolution, and format requirements for print production.
Example Projects:
Product Render for Neurocrine Biosciences INGREZZA Capsules: Created realistic 3D product renders of capsules for a marketing campaign, ensuring the final images aligned with the client’s visual identity and print specifications. Multiple versions of these capsules were produced. There were 3 different doses: 40mg, 60mg, and 80mg. Two different types of deliverables: one closed capsule and one open capsule that showed the granules spilling out when opened by the consumer.
Product Packaging for Biogen Zurzuvae Packaging: Developed detailed renders of product packaging, the front and back of the blister pack and the box. We worked closely with the print team to ensure the final designs were production-ready, and worked with the creative and development teams to use the render in a 360 degree flip animation for the clients website.
